Accord Hotels & Resorts is a renowned name in South India’s hospitality landscape, offering a blend of comfort & luxury. With properties across Chennai, Puducherry, and Ooty, the brand caters to both business and leisure travellers. Each property reflects a unique personality
Accord Metropolitan is known for its upscale city luxury
Accord Chrome is known for its airport convenience, non-smoking environment, & eco-conscious practices
Accord Puducherry, amidst Pondicherry’s French-colonial charm
Accord Highland Ooty for its scenic hill-station retreat
Beyond accommodation, Accord is celebrated for its fine dining experiences, banquet services, and a guest-first approach that ensures memorable stays for every visitor.
The Accord Hotels & Resorts faced low organic visibility, heavy reliance on OTAs, keyword rankings and limited direct bookings across its four key locations. Despite offering premium hospitality and its strategic location, the brand struggled to generate website-driven reservations and direct customer engagement.
Our goal was to reduce OTA dependency and boost direct bookings through a full digital strategy combining SEO, local optimisation, paid ads, and social media campaigns to capture high-intent travellers across multiple touchpoints.
To strengthen Accord’s online and offline brand presence, we developed a suite of marketing collaterals tailored to highlight its diverse offerings.
Social Media Campaigns: Visually driven creatives and short-form videos showcasing property highlights, festive offers, banquet arrangements and dining experiences.
Performance Ads: Google and Meta ads designed to convert interest into direct bookings.
Email Campaigns: Personalised newsletters promoting exclusive stay deals, festive packages, exclusive offers, and much more.
Blog and Web Content: SEO-optimised articles around travel, local experiences, and hotel amenities to attract organic visitors.
Offline Collaterals: A complete range of on-ground marketing materials, including menus, hoardings, standees, LED screens, leaflets, table trifolds, and magazine advertisements, ensuring brand visibility and recall across every customer touchpoint.
To keep Accord’s social presence lively and relatable, we designed interactive campaigns around key dates and festive occasions.
Important days are not to be missed & that’s exactly what we believed in for Accord Hotels & Resorts! From World Tourism Day to Women’s Day, from Christmas cheer to New Year celebrations, from Onam to Diwali, every special occasion got its spotlight on social media.
Festive seasons came with their sparkle & we turned them into stories worth sharing. Exclusive stay offers and lavish dining spreads were transformed into eye-catching promos, rolled out across platforms, and supported by ad campaigns to boost visibility and engagement.
And what’s a celebration without real stories? We spotlighted guest moments, testimonials, and behind-the-scenes glimpses, letting the world see the genuine warmth of Accord’s hospitality. Because when guests share their joy, it speaks louder than any ad ever could!
We optimised on-page SEO with high-intent hotel keywords for all four properties, built strong backlinks, and launched travel-focused blog content to capture search demand.
70% increase in organic traffic within 6 months
Ranked in the Top 6 for 70+ keywords
65% of bookings from direct website enquiries
50% of new bookings from organic search
By strengthening Google Business Profiles, incorporating local keywords, encouraging reviews, and establishing location-specific backlinks, we enhanced hotel visibility in Maps and search results.
70% increase in organic traffic within 6 months
Ranked in the Top 6 for 70+ keywords
65% of bookings from direct website enquiries
50% of new bookings from organic search
We executed a multi-channel Google Ads strategy, including Search, Performance Max, Local Search Ads, seasonal campaigns, and remarketing.
2x booking enquiries via social media
55% direct room bookings from campaigns
70% restaurant reservations through ads
2x wedding hall enquiries
65% more direct calls
Through Facebook & Instagram ads (Lead Ads, Reels/Stories, and Carousels), influencer collaborations, and geo-targeted campaigns, we amplified Accord’s online presence.
2x booking enquiries via social media
55% direct room bookings from campaigns
70% restaurant reservations through ads
2x wedding hall enquiries
65% more direct calls
Instagram followers grew from 0 to 10.3K.
Facebook followers grew from 0 to 21K.
By mixing smart SEO, local visibility hacks, paid campaigns, influencers and scroll-stopping social media, we helped Accord Hotels & Resorts fill rooms, pack their dining tables, boost direct bookings, and shine online. The result? Every click to check-ins turned digital efforts into real, measurable wins, proving that great strategy + creative storytelling really pays off!
