Drunken Monkey brings together real fruits, bold flavours, and a naturally high vibe to make healthy living exciting. Today, it’s India’s largest smoothie brand with outlets in over 30 cities and a menu that never stops blending new ideas.
Drunken Monkey faced low brand awareness in new cities and limited engagement beyond walk-in customers. The café also relied heavily on third-party platforms like Zomato and Swiggy, resulting in low direct orders from its website and app. Seasonal peaks, such as summer and festive periods, needed targeted campaigns to drive sales and footfall. Additionally, the brand’s online presence was not ranking for health-conscious search terms, limiting discovery among its key audience.
We gave Drunken Monkey’s Naturally High energy a digital voice — one that connected wellness with lifestyle. With storytelling, performance marketing, and smart seasonal pushes, we built a brand that’s as bold online as it is in-store.
Our strategy focused on building a full-funnel digital presence that combined brand storytelling, performance marketing, and community engagement. We leveraged organic content like Reels, Stories, and UGC campaigns to drive awareness and loyalty, while paid social and Google Ads targeted footfall, app downloads, and direct orders.
Seasonal promotions and geo-targeted campaigns ensured maximum reach in new cities, and SEO and content marketing positioned Drunken Monkey as a go-to destination for health-conscious consumers.
We amplified Drunken Monkey’s brand presence organically with a focus on health, wellness, and lifestyle:
Engaging Content: Crafted health-focused posts that resonated with the target audience.
Interactive Formats : Leveraged Instagram Reels, Stories, polls, and challenges to keep the community engaged.
UGC Campaigns : Ran campaigns like #GetHighOnSmoothies to encourage audience participation and sharing.
Café Vibes & Seasonal Highlights: Showcased the unique café experience, seasonal menu specials, and wellness benefits of the smoothies.
Results: Built a vibrant community, drove consistent engagement, increased follower growth, and strengthened brand recall across cities.
We leveraged paid social media to drive footfall, online orders, and seasonal sales for Drunken Monkey:
Platforms & Formats: Instagram and Facebook Ads with geo-targeted campaigns and short-form video creatives.
Promotions Highlighted: “Summer Chillers” and “Buy 1 Get 1 Festive Offer” to attract both new and existing customers.
Targeted Approach: Performance-driven targeting within a 5km radius of outlets, along with remarketing strategies.
Engagement Focused: Ad formats designed to maximise interactions and clicks.
60% growth in Instagram followers
3x increase in engagement
Significant boosts in store visits and festive gift card sales
To reduce Drunken Monkey’s reliance on third-party apps and drive direct orders:
Campaign Types: Targeted Performance Max campaigns to boost app downloads and website orders.
Remarketing: Ads re-engaged users who abandoned carts, bringing them back to complete purchases.
65% increase in store visit conversions
2.5x ROAS on direct orders
3,200+ direct orders generated in just three months
We implemented a full-funnel digital strategy combining organic, paid, and performance-led initiatives. On social media, we created engaging Reels, Stories, polls, and UGC campaigns like #GetHighOnSmoothies to boost awareness and community engagement. Paid campaigns on Instagram, Facebook, and Google targeted both footfall and online orders, including geo-targeted ads, seasonal promotions, Performance Max campaigns, and remarketing for cart abandoners. We also optimised SEO and content marketing to improve visibility for health-conscious searches, creating blog content and backlinks to drive organic traffic and brand discovery.
