With a century-long legacy, LKS Gold House has been an integral part of Chennai households, crafting memories through every celebration and occasion. From traditional heirlooms to modern, trend-driven designs, it offers a diverse range of jewellery — all under one roof.
Renowned for its impeccable quality and timeless craftsmanship, LKS remains a symbol of elegance, trust, and style across generations.
LKS Gold House faced the challenge of bridging a brand perception gap, as younger audiences still viewed it primarily as a traditional, family-run jeweller. While modernising visuals and tone was essential, preserving the credibility of its century-long heritage remained a priority.
The brand also operated in a highly competitive and cluttered market, particularly during key festive periods, making it harder to stand out.
Additionally, the jewellery category’s digital presence posed challenges, with low online conversion rates driven by trust and price sensitivity, emphasising the need to create a seamless online-to-offline customer journey.
Our mission is to bring LKS Gold House’s century-long legacy to life online, connecting tradition with today’s audience. Through creative storytelling, cohesive branding, and engaging social media, we not only promote special offers but also educate audiences about the beauty, craftsmanship, and significance of each jewellery piece.
Our strategy combines elegance, heritage, and meaningful interactions to strengthen LKS’s presence and celebrate its timeless appeal.
Our strategy focused on balancing LKS’s strong Tamil roots with messaging that resonates with a wider audience, emphasising value-driven storytelling around purity, craftsmanship, and ethics.
Strategic objectives included enhancing brand perception by positioning LKS as the heritage jeweller of modern Tamil Nadu, driving omnichannel growth by integrating the in-store experience with digital touchpoints, and connecting emotionally with Millennials and Gen Z through a refreshed brand tone that maintained trust. Success was measured through metrics such as brand awareness, website traffic, online leads, store recognition, engagement rates, and follower growth.
For LKS Gold House’s monumental 100-year celebration, we crafted a branding journey that honoured its rich legacy while engaging audiences across multiple touchpoints. Starting with a memorable tagline and a unique celebration name, we developed interactive events that brought the community closer to the brand. Our strategy encompassed impactful offline and online visibility, ranging from eye-catching bus wraps, hoardings, and railway station boards to newspaper ads, leaflets, and radio campaigns. Every element was designed to celebrate LKS’s century-long legacy, reinforce its presence in Chennai households, and create a cohesive, unforgettable brand experience.
At LKS Gold House, we crafted a holistic branding experience that celebrated their century-long legacy and engaged audiences across Chennai:
Festive Visibility: Striking hoardings and bus branding for Chain Mela, Akshaya Tritiya, Diwali, and Aadi offers.
Digital Engagement: Eye-catching digital ads to keep the brand vibrant and top-of-mind.
In-Store Experience: Interactive setups, hanging displays, leaflets, and thoughtfully designed uniforms to create memorable visits.
Strategic Creativity: Engaged customers with campaigns like the Spin the Wheel contest during Akshaya Tritiya — featuring van branding, spin wheel design, newspaper ads, and leaflets to maximise reach and participation.
Celebrating 100 Years: Highlighted a century of craftsmanship through a range of marketing collaterals — digital campaigns, hoardings, bus branding, arches, in-store displays, leaflets, and more — bringing the LKS legacy alive for every customer.
We crafted a cohesive brand experience for LKS, maintaining a premium and consistent visual identity across all touchpoints — print, in-store, and digital. High-impact content such as reels, customer stories, and campaigns was produced regularly to keep audiences engaged, while interactive in-store elements and festive promotions enhanced the customer experience. Every communication reinforced the brand’s elegance and century-long heritage.
