VB DACE offers scientifically designed, premium Cookware and Kitchenware that combine world-class durability with user-friendly design. The brand celebrates the essence of indigenous utensils with a modern twist — ensuring every dish captures authentic flavour and aroma.
Founded and conceptualised by Celebrity Chef Venkatesh Bhat, VB DACE reflects his deep understanding of culinary precision and craftsmanship. Each product — from kadai bases and handles to coffee filters with heat-resistant silicone coatings — embodies a perfect blend of aesthetic appeal, safety, and performance, empowering every home cook to express their inner chef.
Low brand visibility in a competitive cookware segment.
Limited consumer awareness of the brand’s innovation and design quality.
Need to communicate Chef Venkatesh Bhat’s personal connection and credibility effectively.
Our mission was to establish VB DACE as the go-to name for stylish, durable, and innovative cookware. The strategy focused on growing the brand’s digital presence and showcasing how the right tools can make everyday cooking a joyful, elevated experience.
Positioning VB DACE as a premium cookware brand.
Communicating the brand’s heritage value through storytelling and visual identity.
Building community and credibility through engagement-driven campaigns.
Produced real-life, story-driven visuals and videos that showcased the Mpremium experience of VB DACE products. Each photoshoot and reel was designed to highlight craftsmanship, functionality, and emotional connection with cooking.
Created engaging posts, educational content, user-generated campaigns, testimonials, and festive promotions to boost engagement and foster trust.
Partnered with niche influencers to create authentic, relatable content that expanded brand reach and enhanced credibility.
Developed targeted ad campaigns (statics, carousels, videos) to drive website visits, highlight product USPs, and convert potential customers into buyers.
Optimised content structure, keyword strategy, and blog publishing to enhance organic reach — focusing on topics like healthy cooking, cookware science, and everyday kitchen innovation.
Every new launch required user manuals and brochures along with a user-guidance video, and we happily obliged with standardized manuals.
60% increase in Instagram followers within 3 months.
Over 144,000 followers to date.
3–4 million views on key video campaigns.
Significant growth in website traffic and sales.
Improved brand awareness and consumer trust through consistent, quality storytelling.
