Velammal Nexus is a leading educational network in South India, known for its academic excellence and holistic learning approach. With multiple campuses across Chennai and beyond, it offers a nurturing environment that empowers students to learn, nurture, grow, and lead with confidence. Rooted in strong values yet progressive in outlook, Velammal Nexus blends tradition with innovation to prepare future-ready learners. Our collaboration aimed to reflect this educational ethos through a seamless, modern digital experience.
Velammal Nexus already had a solid reputation in educational circles, but their online presence couldn’t keep pace with their expanding campuses, achievements, curricula, and digital offerings. The ask was clear: design a new site that’s attractive & easily navigatable, introduce new features, streamline access for parents and students, and bring out the heart of their educational ethos. On top of that, the new site had to support multiple branches, different curricula (Matric, CBSE, Academy, Kids), and digital tools like student portals, all while staying user-friendly and exciting to explore.
We set out to build a digital hub where every visitor, whether a parent researching schools or a student logging in feels at home. The goal was to make it effortless to find campus info, curriculum details, events, results, and more. At the same time, we aimed to reflect Velammal Nexus’s legacy and commitment to future-ready education in every visual and interaction.
Strategy & Planning: We dove deep into Velammal’s campuses, curricular structure, parent & student journeys, and system features to map out a sitemap that handles complexity without confusion.
Design:The look is bold, clean, and aspirational — using school colors, imagery of classrooms, student achievements, and labs to evoke trust and inspiration.
Development: We built modules for campus listings, admissions, curriculum pages, results & events, and integrations for parent / student portals. Everything while keeping it responsive, fast, easy to navigate, clean, attractive and robust.
Optimisation: From SEO to performance to accessibility, we fine-tuned the site so it works beautifully for every user, in every device, and every region.
Content & Engagement: To boost visibility and provide ongoing value to users, we created engaging blogs and articles covering academic updates, school life, sports, facilities, achievements and much more. These were written to connect with both parents and students while supporting the brand’s SEO goals.
Bringing the Velammal spirit online! We turned bold ideas into a bright, high-performing website that’s as smart and dynamic as the students it represents! With custom templates, a future-ready CMS for easy updates, and SEO baked right in, everything was built to perform. From vibrant visuals and playful animations to pixel-perfect testing and collaborative tweaks, this site brings learning to life.
We supercharged Velammal’s online presence with powerful on-page and technical SEO, strategic keyword targeting, and optimized local listings. Insightful blogs and articles spotlighted the brand’s achievements and expertise, turning searches into meaningful engagement.
70% growth in organic traffic within 5 months
40+ keywords ranked on Google’s first page
55% increase in enquiry form submissions from organic search
Enhanced domain authority and local visibility across multiple campuses
Fonts were chosen for clarity and readability across devices — helping maintain a clean hierarchy for announcements, program listings, and calls-to-action. The type system strikes a balance between formal and friendly, ideal for an educational audience.
The Velammal Nexus website features a youthful and energetic colour scheme that reflects the brand’s academic excellence and modern approach to education. These colours bring consistency across banners, buttons, and UI elements while staying true to the institution’s identity.
We created brand-aligned logo treatments and ensured cohesive usage across all digital and print formats. Purpose-driven icons and graphic motifs were designed to make navigation intuitive and engaging. A clean, modular illustration style infused the website with energy and character, while maintaining a balanced, distraction-free aesthetic.
Before colours or images, we sketched out the backbone: wireframes for home, campus, curriculum, admissions, event pages, etc. This helped us balance content density, navigation logic, and user paths so that when the design arrived, everything was seamless.
The new Velammal Nexus site is now a vibrant digital campus you can browse from anywhere. Prospective families can explore campuses and curricula, get admission info, and see events and results all in one place. Students and parents can navigate with ease. The new design is sharp, scalable, and full of life. Velammal Nexus now has a site that truly reflects its stature as a top education brand and the client is in love with our work.
