Veritas Cancer Care is a comprehensive oncology centre in Chennai that blends medical innovation with genuine human care. It offers advanced cancer treatments across specialisations, guided by leading oncologists and supported by state-of-the-art technology.
The challenge was to build awareness and patient trust for a new, independent cancer centre in a highly competitive healthcare landscape.
With limited visibility and dependence on word-of-mouth referrals, Veritas needed a digital-first approach to boost organic discovery, drive appointments, and build credibility in a sensitive, trust-driven sector.
Our goal was to position Veritas Cancer Care as a trusted and progressive cancer care centre in Chennai by creating a complete brand identity and digital presence that embodied trust, expertise, and empathy.
We set out to educate, inform, and empower patients through design, storytelling, and strategy — making Veritas not just a healthcare provider, but a beacon of truth in cancer care.
The name Veritas — meaning “truth” — was chosen to embody transparency, integrity, and ethical medical practice.
The logo merges a shield and ribbon motif, symbolising protection, awareness, and hope — representing Veritas’ mission to empower and protect lives.
Sage-like green was chosen to symbolise healing, renewal, and a calm environment for patients, while gold accents represent hope, strength, and the valued support offered by Veritas Cancer Care. Together, these colours reflect the centre’s commitment to compassionate care and uplifting optimism.
Our collateral design encompasses a comprehensive range of materials, including flyers, brochures, and leaflets, as well as any additional marketing collaterals required for outreach and education. Each piece is thoughtfully crafted to communicate our values, support our mission, and create a cohesive brand experience for every audience we engage.
We designed and developed a clean, patient-first website that balances scientific accuracy with accessibility.
The user experience was structured around education and ease — helping patients and families find information quickly, understand treatments, and connect with doctors.
The website was fully optimised for SEO, responsive design, and lead generation — making it both empathetic and performance-driven.
Challenge: Needed to attract patients for specialised treatments in a competitive market.
Search and Performance Max campaigns for oncology treatments like immunotherapy and radiation therapy
Used remarketing ads to re-engage visitors who didn’t book
Optimised campaigns for call leads and appointment form fills
3.2× ROAS in 4 months
40% lower Cost Per Lead compared to offline ads
1,200+ qualified inquiries in 3 months
55% of leads converted to OPD visits
Challenge: Building trust and awareness for a lesser-known healthcare brand.
Shared patient testimonials, doctor Q&As, and awareness creatives
Ran Facebook and Instagram Lead Ads with direct consultation CTAs
Highlighted “Meet Our Doctors” and “Ask an Expert” series
2.8× increase in patient inquiries via social media
3× engagement growth across Instagram and Facebook
35% increase in appointment form fills
Enhanced credibility and recall among urban audiences
Established Veritas’ social presence on Meta and Instagram with educational, awareness, and testimonial-led content. Doctor videos, awareness reels, and success stories built trust and positioned Veritas as an authority in patient education and emotional support.
Created a robust patient education blog featuring FAQs, treatment insights, and survivor stories.This helped simplify complex medical information and drive organic traffic from high-intent keywords.
Planned and executed photo and video shoots capturing the centre’s infrastructure, care environment, and medical expertise — portraying warmth, professionalism, and hope.
Personalised communication campaigns were built to share awareness messages, appointment reminders, and follow-up care guidance.
Elevated Visibility: 150% growth in organic reach and improved keyword rankings.
Patient Acquisition: 65% of new patient inquiries through organic and local search.
Performance Growth: 3.2× ROAS from Google Ads and 2.8× from social campaigns.
Reputation & Trust: Improved brand credibility and awareness in Chennai’s healthcare sector.
