White Dove Nursery is a Dubai-based, state-of-the-art nursery offering an international curriculum designed to support working parents and nurture young learners. With its focus on holistic development, creative learning, and a warm, child-first environment, White Dove stands as a trusted choice for families in and around Dubai. When the team approached us, their vision was clear, to build a digital and brand presence that truly reflected their ethos: a place where learning feels like love and discovery feels like play.
Our goal was to create a cohesive brand experience that resonated with parents and reflected the nursery’s nurturing spirit. This meant building an informative and visually engaging website while strengthening White Dove’s visibility. We aimed to:
Build a user-friendly website that conveys trust and educational excellence
Develop marketing materials to enhance awareness and recall
Strengthen visibility through SEO, social media, and paid campaigns
Create consistent and meaningful brand communication across online and offline channels
White Dove Nursery faced limited online visibility and low engagement, despite having a strong reputation in its local community. The existing communication channels didn’t fully capture the heart of the brand, especially its nurturing environment, modern curriculum, kid-friendly atmosphere and parent-first approach.
The challenge was to bring this story to life digitally, ensuring parents could easily explore and connect with the nursery while feeling the same warmth online as they would in person.
We began by designing a brand-new website that captured the essence of White Dove Nursery. Ease of navigation, responsive design, attractive layout and parent-oriented content were at the heart of the experience. Each page was crafted to reflect the brand’s personality: approachable yet refined, informative yet heartfelt.
To ensure consistency, we integrated the nursery’s existing brand elements into the digital design while refining them for a modern, cohesive identity.
65% increase in website visits within 4 months
50% more direct enquiries through the contact form
Higher time-on-site as parents explored the curriculum and admissions pages
The Door-to-Door Dove: As part of our offline marketing strategy, we conceptualised a unique door-hanger leaflet campaign: a creative way to reach families in the neighbourhood. The leaflet, shaped with a subtle dove-inspired slit, beautifully symbolised the brand’s identity.
This campaign not only caught attention but also built genuine curiosity among parents, driving walk-ins and enquiry calls.
40% rise in local awareness during the campaign month
Significant increase in direct calls and admissions enquiries
The Informative Dove: For parents eager to enrol their children, we designed marketing collaterals, standees, banners, and brochures that conveyed both trust and care. Every visual reflected subtle sophistication, combining soft colour palettes, attractive illustrations, friendly typography, and imagery that echoed the joy of childhood learning. From outdoor banners to in-class materials, we maintained one consistent goal: to make every touchpoint informative and on-brand.
2x growth in brand recall within the local community
Improved enquiry-to-admission conversion rates
Enhanced visual consistency across all brand communications
To spread White Dove’s Wings online, we built a full-scale digital marketing strategy combining:
Social Media Campaigns: Showcasing classroom moments, special events, and learning themes through engaging visuals and stories.
SEO & Content Marketing : Creating parent-focused blogs on early learning, child care, and school readiness to attract high-intent organic traffic.
Performance Ads: Google and Meta campaigns targeting parents in Dubai searching for quality nurseries.
Consulting & Strategy: Guiding the White Dove team on ongoing digital best practices for content and communication tone.
3x increase in social media engagement
60% growth in organic website traffic
2.2x return on ad spend within the first quarter
Stronger parent engagement through social stories and testimonials
By blending thoughtful design, targeted marketing, robust offline campaigns and emotionally resonant storytelling, we helped White Dove Nursery spread its wings both online and offline. Its digital visibility and meaningful parent engagement reflected the brand’s promise: to nurture with care and inspire with creativity.
The result? A stronger identity, higher visibility, and happier parents finding the perfect place for their child’s first steps in learning.
