XTAG is a UK-based medical devices company specialising in tagging systems for mothers and babies, patient tracking, and asset management. The brand aims to combine reliability with approachable design, ensuring technology that is both efficient and user-friendly.
Outdated website with poor UX/UI
Lack of a cohesive brand identity and visual language
Minimal digital presence and LinkedIn visibility for the B2B audience
Need for branding consistency across physical and digital touchpoints
Mission To create a visual identity and digital presence that reflects XTAG’s core values of precision, care, and connectivity.
Strategy: Position XTAG as a professional, approachable, and innovative B2B brand through consistent branding, a modern website, and active LinkedIn engagement.
Keep tagging as the visual and conceptual core across all branding
Use a friendly typeface and approachable design to humanise the B2B brand
Ensure digital assets and website reflect professionalism, simplicity, and clarity
Build a strong LinkedIn presence to enhance B2B engagement and brand awareness
Developed a new logo incorporating a location icon and friendly typeface, emphasizing tagging and connection
Designed comprehensive brand collateral, including business cards, letterheads, quotations, signage, presentations, and digital assets
Revamped the website with a clean, sophisticated design, animations, and smooth navigation, improving user experience
Created and optimised a LinkedIn presence, managing page setup, content posting, and team member onboarding
